PRIVACY POLICY

1. INTRODUCTION AND OVERVIEW

Welcome to Sunlight and Sagebrush. This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://www.sunlightandsagebrush.com (the "Site") or engage with the holistic and educational services offered by Lindsey O’Connor, operating as a sole proprietor in San Diego, California.

At Sunlight and Sagebrush, we provide holistic and educational services focused on flower essence therapy, herbalism, and personal growth. We are committed to protecting your privacy and ensuring that any personal data shared during your consultations, through our newsletter sign-ups, or while browsing our content is handled with care and in compliance with applicable laws, including the California Online Privacy Protection Act (CalOPPA).

By using this Site or our services, you agree to the collection and use of information in accordance with this policy.

2. INFORMATION WE COLLECT
We collect several different types of information for various purposes to provide and improve our service to you.

A. Personal Data Provided Directly by You
While using our Site, we may ask you to provide certain personally identifiable information that can be used to contact or identify you ("Personal Data"). This includes:

  • Email Address: Collected when you sign up for our newsletter via MailChimp or submit a query through our Squarespace contact form.

  • Contact Information: Name and email addresses stored through Squarespace contact forms are used for direct communication but are not automatically added to marketing lists unless you specifically opt-in via our newsletter form.

  • Client Information: For those engaging in flower essence therapy sessions, more detailed personal information may be collected through Practice Better, our third-party client booking and management platform. This may include emotional, mental, energetic, and spiritual well-being history necessary for customized remedies.

  • Payment Information: If you book a session, your payment information is processed through Stripe. We do not store your credit card details directly on our website servers.

B. Information Collected Automatically
As of the date of this policy, we do not currently use active tracking tools or analytics; however, we plan to implement analytics or tracking tools (such as Google Analytics) once the website is fully live to better understand how visitors interact with our content.

Once implemented, these tools may collect:

  • Usage Data: This may include information such as your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, and the time spent on those pages.

  • Cookies: Please refer to our Cookie Policy for detailed information on how we use cookies to enhance your experience.

3. HOW WE USE YOUR INFORMATION
Sunlight and Sagebrush uses the collected data for various purposes:

  • To provide and maintain our service, including managing your flower essence therapy sessions and providing customized remedies.

  • To notify you about changes, keeping you updated on our services, website updates, or changes to our policies.

  • To provide customer support, responding to inquiries sent through our website contact forms.

  • To send newsletters and educational content if you have opted in, using MailChimp to provide information related to herbalism, flower essences, and holistic health.

  • To monitor usage, once analytics are implemented, to analyze trends and improve website functionality.

4. DATA SHARING AND THIRD-PARTY SERVICE PROVIDERS
We do not sell your personal information. However, we may share your data with trusted third-party service providers to facilitate our services. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

The following third-party platforms are used by Sunlight and Sagebrush:

  • Squarespace: Our website host, which stores information collected through contact forms.

  • MailChimp: Used for collecting email addresses and managing our newsletter distribution.

  • Practice Better: Our client management platform used for booking flower essence consultations and storing client records.

  • Stripe: Our payment processor for all client transactions. They handle your payment data securely.

  • Fullscript: A platform for holistic supplements; we may provide links to Fullscript for products we recommend. Please refer to Fullscript’s privacy policy for details on their data collection.

  • Substack: We link to our Substack for additional educational content; please be aware that Substack has its own privacy and data collection terms.

  • Future Integrations: We plan to link to Etsy and Printify for the sale of lifestyle products (mugs, tote bags, etc.). These platforms will handle payments, shipping, and sales tax directly.

5. CALIFORNIA PRIVACY RIGHTS
Because Sunlight and Sagebrush is based in San Diego, California, we comply with the California Online Privacy Protection Act (CalOPPA).

Your Rights Under CalOPPA:

  • Users can visit our site anonymously.

  • Our Privacy Policy is linked on our home page and is easily accessible.

  • Our Privacy Policy link includes the word "Privacy" and can easily be found on the page specified above.

  • You will be notified of any Privacy Policy changes on our Privacy Policy Page.

  • You can change your personal information by emailing us at lindsey(at)sunlightandsagebrush.com. 

Do Not Track Signals: We currently do not respond to "Do Not Track" (DNT) browser signals. However, as we implement analytics in the future, we will continue to update our practices to remain compliant with evolving California standards.

6. DATA SECURITY
The security of your data is important to us. While we strive to use commercially acceptable means to protect your Personal Data—such as using industry-standard platforms like Stripe and Practice Better—no method of transmission over the Internet or method of electronic storage is 100% secure.

7. LINKS TO OTHER SITES
Our Site contains links to other sites that are not operated by us, including Substack, Instagram, Fullscript, and eventually Etsy and Printify. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. CHILDREN’S PRIVACY
Our services are not directed to anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from children. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us so that we may take the necessary steps to remove that information from our servers.

9. CHANGES TO THIS PRIVACY POLICY
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. CONTACT US
If you have any questions about this Privacy Policy or how your data is handled, please contact us:

Sunlight and Sagebrush
Attn: Lindsey O’Connor
16769 Bernardo Center Dr STE 1-108
San Diego, CA 92128
Email: lindsey(at)sunlightandsagebrush.com
Website: https://www.sunlightandsagebrush.com